Promotional t-shirts are everywhere you look, from the night clubs in the high street to summer fairs. There is no denying that they are a popular way to market your business, but how can they really help you to expand your customer base?

What are the benefits?
At the highest level, promotional t-shirts can help to create brand awareness. People who wear your promo shirts are literally walking adverts for your company and what could be better than that? The exposure you get is unrivalled and people from all corners of your city and even those further afield will become aware of who you are.

So, how do you turn those onlookers into new customers? People aren’t so conditioned that they want to get involved with a new brand as soon as they see it – you need something to capture people imaginations. A striking brand logo, a humorous tag line, placement of graphics, brightly coloured clothing or something a little different like mixing printing techniques, are all fantastic ways to help your promotional clothing stand out among the rest.

 

 

Billboards, online ads and social media are fine and can work really well but they are also stagnant. Paying money for advertising in a specific place is a good way to cater to a particular demographic but if you want to start expanding your customer base outside of your comfort zone, a promotional t-shirt is the way to do it. Let’s also not forget that its also passive and this is great as no-one likes to have advertising shoved in their face.

Both customers and members of staff can help you to expand brand awareness by regularly wearing promotional clothing. This can be especially effective if you’re at a business or public event because you can target a specific market and have the added promotional mobility all at the same time.

Alongside this, if you can persuade all of your employees to wear promotional clothing, it can really help to create a sense of family and togetherness. Furthermore, your staff will quickly realise the benefits of this when they no longer need to spend precious time each morning deciding on which item from to wear from their wardrobe.

 

 

As the public are becoming more and more interested in a business’s human side, this type of image is what most brands strive for nowadays. Promotional t-shirts can help to break down this formal barrier and integrate potential customers with your brand.

How can I get other people to wear my shirts?
Simply get the design and branding on your t-shirt to look ‘trendy’ and people will want to wear it. Whether it is a company logo or a specific piece of artwork you have deigned yourself, you have to make it appealing.

Keeping it simple is one great way to do this. Most people aren’t fans of overly noisy or cluttered shirts and keeping it simple will not only ensure your promotional shirt is attractive to a larger number of people, but will also guarantee that people will take better notice of your ‘stand-out’ brand name or logo.

 

 

Promotional t-shirts are an investment and they can help you to grow your business and your profits. Just remember to keep it sharp, simple and to the point … not forgetting humorous if that floats you boat.

If you would like any promotional materials for your business or event, contact a member of the WearMyBrand team.